UTM Campaign URL Builder — Free Google Analytics Tool
Accurately tracking your marketing campaigns in Google Analytics requires proper UTM parameters on every link. Toolzoid's UTM campaign URL builder generates tracking URLs in real time — with URL validation, lowercase auto-formatting, preset source/medium buttons for common channels, and a history of your recent URLs.
Build UTM Tracking URLs in Seconds
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Build UTM campaign URLs for Google Analytics free online. Real-time URL preview, validation, preset source/medium values. Track marketing campaigns accurately with UTM parameters.
Open UTM Link Builder →Free · Instant · No account required · Works in your browser
Frequently Asked Questions
What is a UTM parameter?
UTM parameters are URL tags added to links that tell Google Analytics where traffic came from. The five standard parameters are utm_source, utm_medium, utm_campaign, utm_term, and utm_content.
What should I use for utm_source?
utm_source identifies who sent the traffic. Common values: google, facebook, instagram, newsletter, linkedin, twitter. Use lowercase, no spaces.
What is utm_medium?
utm_medium identifies the marketing channel. Common values: cpc (paid search), email, social, organic, referral, display, video. Lowercase, no spaces.
Can I use UTM parameters for email campaigns?
Yes — email is one of the primary use cases. Set utm_source=newsletter (or your email platform), utm_medium=email, and utm_campaign=your-campaign-name to track every email link in GA4.